Souhail Ennouri

Social Content System: KAC Case

Official KAC crestThe official KAC shield, swans, Helala flower, initials and football assembled into the completed club crest.Scroll down

SOCIAL CONTENT DESIGN AND COMMUNICATION

KENITRA ATHLETIC CLUB

Matchday content strategy and design for KAC’s Instagram and Facebook channels, developed from March 2024 to August 2026.

  1. 01

    MAR 2024

    KAC Next Mission classroom artwork published for a September 2024 fixture
  2. 02

    2024/25 SEASON

    KAC chess-themed matchday artwork published in May 2025
  3. 03

    2025/26 SEASON

    KAC Next Up home fixture communication from the 2025/26 season
  4. 04

    AUG 2026

    KAC player arrival campaign welcoming Karim
Role
CONTENT STRATEGY / ART DIRECTION / DESIGN
Platforms
INSTAGRAMFACEBOOK
Scope
KAC IDENTITY × MATCHDAY CONTENT SYSTEM

01 / MATCHWEEK CONTENT SYSTEM

ONE MATCHWEEK. FIVE CONTENT STAGES.

Each fixture required a connected sequence of posts before, during and after the match.
  1. KAC Next Up fixture announcement used to build anticipation before matchday
    01ANTICIPATIONBEFORE MATCHWEEK
  2. KAC Botola matchday artwork presenting the fixture as a competitive battle
    02MATCHDAYMATCHDAY
  3. KAC Starting XI graphic listing the selected team before kick-off
    03LINE-UPBEFORE KICK-OFF
  4. KAC full-time result graphic showing a one-one score
    04RESULTFULL-TIME
  5. KAC player call-up announcement used as follow-up player recognition content
    05FOLLOW-UPAFTER THE MATCH

Use the left and right arrow keys to move through the five content stages.

02 / Featured campaigns

Cinematic concepts give individual fixtures a clear narrative while keeping the essential match information legible.

03 / Heritage bridge

Existing symbols, contemporary pace.

04 / Recurring formats

Clarity when information leads.

Line-ups, tickets and results use a direct hierarchy built for weekly publishing.

05 / Period scale

The scale of the channel.

Community icon with two people
290K+Combined community
Reach icon with a megaphone and signal rings
50M+Estimated period reach
Interaction icon with cursor and response marks
2.5M+Estimated period interactions
Published content icon with a social post and play symbol
1K+Club-published content pieces

One club.Every moment.

  1. KAC chess-themed matchday campaign poster
  2. KAC Next Mission classroom campaign poster
  3. KAC science-fiction matchday campaign poster
  4. KAC player call-up campaign poster
  5. KAC cinematic matchday campaign poster with players and a swan